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COCO CHANEL
THE TRADITION
1953 – to date
The company was founded in 1953 in a small workshop in Porto Sant'Elpidio where Duilio and Gina, husband and wife, created the first collection of children's shoes intended for tourists who frequent the Adriatic coast with the brand “La Gina”.
It is the time of the boom and the miracle of Made in Italy.
The new generation
1985
1985 is the most difficult and the most important year: it represents the passing of the baton from one generation to the next.
Daughter Annamaria and her husband Luigi transformed the laboratory into a small but highly specialized company in women's footwear.
The STELE brand was born in 1985, inspired by the names of the two daughters: Stefania and Letizia.
Luigi, who immediately became the owner of the company, represents the backbone.
Even today it is an integral and fundamental part.
Luigi's strength is his 360-degree vision of the product, a knowledge gained in the field, experienced first-hand from production to marketing.
STELE has constantly and progressively developed, specializing in the production of sandals, shoes and boots for women.
By carefully choosing its suppliers, the STELE company manages to satisfy the most demanding customers in each of its collections, offering a high quality product made entirely in Italy.
Quality and comfort are ensured by the professionalism of the collaborators who carefully follow all the phases of the production.
The production is placed in the medium-high range in the national and international market.
STELE, while maintaining its roots in high Italian craftsmanship, has started a process of innovation in distribution and communication with the help of its daughter Stefania.
The company, after being passed to Annamaria, with Luigi always at her side, is now in the hands of her daughter Stefania.
WELCOME TO STELE SHOE FACTORY
THE GROWTH
The shoemaking process then becomes a jewel of craftsmanship, specializing over the years in women's shoes in small and large sizes, thus extending their numbering from 33 to 45.
Thus giving the opportunity to dress with fashionable shoes suitable for every type of occasion even to those who wear non-standard sizes.
By building loyalty with that niche that, in addition to the small or large size, has the need to wear a handcrafted and leather women's shoe.
Follow fashion, inspire it with the design of an upper, with the shape of a toe or a plateau, with the line and proportions of a heel. Interpret it in the few elements that define and distinguish the uniqueness of a shoe. And make it special every time: it is no small feat. Even more so if you have been doing it for years, with unchanged passion.
Join us on a journey that begins with lightweight calfskin sandals; continues with pumps; is perfected with numbers; and continues on.